SMPL x Equinox Hotels

Whereas most hotel minibars are stocked with miniature bottles of spirits, cans of beer, Coke and Kit Kats; the new Equinox Hotel in New York has taken a more virtuous approach to reimagine the minibar as a source of super-healthy goodness rather than shameful late-night bingeing.

A few months ago, we started working with the infamous team at USA's most luxurious performance company, Equinox, to help transform the new Equinox Hotel minibar and spa experience. Today, we're excited to announce that SMPL is now for sale in the spa and every hotel room at Equinox Hotels ($8 USD).

The partnership between SMPL & Equinox represents the dedication our teams have to provide an elevated wellness experience for our customers.

If you are visiting NYC, the Equinox Hotel provides an unparalleled stay with the highest quality amenities and accessories. Located in the new Hudson Yards, you will have access to high fashion at The Shops, fine dining at Estiatorio Milos, and unprecedented views from The Vessel.